Shake Shack Takes on Chick-Fil-A with Free Chicken Sandwich Sundays

Shake Shack Takes on Chick-Fil-A with Free Chicken Sandwich Sundays

April was an interesting month in the world of fast food, as Shake Shack rolled out a promotion that seemed to take a playful jab at their competitor Chick-Fil-A. Shake Shack announced that they would be offering their patrons a free chicken sandwich every Sunday of the month. Notably, Chick-Fil-A, popular for its own chicken sandwich, remains closed on Sundays. This move by Shake Shack appears to be a well-calculated attempt to capitalize on the vacuum left by Chick-Fil-A’s absence.

Shake Shack’s promotion wasn’t just about the timing, though. The fast-food chain made it a point to stress that their chicken sandwiches are made with antibiotic-free chicken. This emphasis seems to be a subtle critique of Chick-Fil-A’s recent policy change, which saw them step away from serving strictly antibiotic-free chicken. While Chick-Fil-A cited supply chain efficiency as their reason, the move was met with a fair amount of criticism from customers and food enthusiasts alike.

To qualify for the free chicken sandwich, customers were required to make a minimum purchase of $10. This can be done through in-store kiosks, the Shake Shack app, or their website, using the code ‘ChickenSunday’. The chicken sandwich in question features a crispy chicken breast, lettuce, pickles, and a toasted potato bun. Some Shake Shack patrons have even claimed that it’s superior to Chick-Fil-A’s offering.

The promotion sparked a considerable amount of debate online, with fast-food lovers comparing and contrasting the two sandwiches. Despite the criticism, Chick-Fil-A remained silent, choosing not to respond to Shake Shack’s promotion and the indirect shade thrown at them. Whether or not the promotion will see a significant shift in customer preference remains to be seen, but it certainly has put Shake Shack’s antibiotic-free chicken sandwiches in the spotlight.